By Simon Wright Sep 20, 2022
The UK on-line on line casino PlayOJO powered by SkillOnNet, has emerged victorious on this 12 months’s UK Social Media awards, beating the likes of Sky, Now TV and Netflix UK alongside the way in which.
Nominated within the “Finest Use of Social Media for Leisure” class, PlayOJO’s “Secure Bets” marketing campaign featured Love Island’s Olivia Bowen and took the type of a spoof of a safer intercourse promotional video.
The first ad-reel exhibits Bowen in a lab coat, giving varied safer playing ideas in a fashion akin to a Nineteen Seventies or 80s protected intercourse academic movie. The risqué strategy was filmed and designed to seize gamers’ consideration by means of humour and safer intercourse innuendos, making it simply shareable through Instagram and Fb.
The Love Island star then outlines the myriad choices to “tame your periods and revel in protected bets”, together with Deposit Limits, PlayOJO’s Secure Mate (the 24/7 digital assistant that helps gamers monitor their playing exercise) and the Take a Break performance. Gamers might then put what they learnt to the check by means of a quiz, which gave away distinctive PlayOJO condoms with packaging that had totally different play on phrases connecting safer intercourse to safer playing.
Judged by a number one panel of promoting consultants, the UK Social Media Awards have fun the creativity and innovation that’s concerned in attaining excellent social media campaigns. The judging course of is a rigorous two-step course of that features pre-scoring to find out shortlists and judging conferences the place entries are mentioned and evaluated intimately.
Peter Bennett CMO at PlayOJO, mentioned: “It’s an absolute privilege to as soon as once more be recognised by the UK Social Media awards. Having picked up two awards finally 12 months’s occasion, we’re proud to have been capable of proceed our nice work in participating our viewers through social media.
“In a seamless theme, this 12 months’s marketing campaign was additionally targeted on accountable and safer gaming, one thing we, as one of many UK’s high on-line on line casino and bingo operators, are striving to guide the pack on. Participant security is on the forefront of every part we do as a enterprise and is a crucial a part of our promoting and social media technique.”
“I’d additionally wish to take this chance to thank not simply the wonderful group and company Cubaka, but in addition the judges for recognising what we got down to obtain with our Secure Bets marketing campaign.”
This award joins different main trade recognition for PlayOJO, together with Finest Use of Instagram and Finest Use of Social Media in final 12 months’s Social Media Awards and recognition within the SoundOut Index in 2021 for having some of the recognised sonic logos within the UK.