By Simon Wright Jul 20, 2022
The net on line casino PlayOJO which has been in operation since February 2017 and has been accredited right here on Casinomeister since April 2017, has launched its newest international promoting marketing campaign.
The marketing campaign goals to drive consciousness of PlayOJO’s on line casino and bingo merchandise and has been developed by famend inventive company McCann Demand.
It’s based mostly round Madame OJO, a wonderful, larger-than-life character who embodies the constructive “OJO feeling” that gamers expertise after they play a on line casino or bingo recreation at PlayOJO.
The wide-reaching marketing campaign is the operator’s first since PlayOJO refreshed its international model positioning with a brand new emblem and tagline – “really feel the enjoyable”.
It has been designed to dramatise this “really feel good feeling” by displaying gamers having enjoyable and having fun with the thrills of on-line on line casino and bingo play.
PlayOJO delivers this via beneficiant participant presents like 50 no wagering free spins on the participant’s first deposit, getting a reimbursement on each recreation and receiving all bonuses in money with no restrictions.
The marketing campaign has launched within the UK on TV and digital and will probably be rolled out within the different markets the place PlayOJO is accessible to gamers, with Spain being subsequent.
All above the road media planning and shopping for has been executed by All Response Media.
Peter Bennett, World Head of Model for PlayOJO, mentioned: “PlayOJO is a vacation spot – a spot the place gamers come to have enjoyable, be entertained and hopefully win some cash. We wish PlayOJO to turn into the model well-known for making the participant expertise as enjoyable as doable, for doing extra of the stuff we all know gamers love.”
“This contains issues like wagering free bonuses, having 1000’s of slots, stay on line casino and bingo video games, giving a reimbursement on each guess and having restriction-free winnings, and eradicating all of the issues that get in the best way of them feeling good like faux bonuses, shifty small print and minimal withdrawals.”
“We’re actually excited concerning the new inventive platform and stay up for rolling it out throughout the markets and updating it regularly to maintain our messaging contemporary.”