Mattress Mack’s new on-line sports activities web site focuses on Texas and Louisiana sport and franchises, such because the NFL’s Houston Texans, with a sports activities betting web site within the playing cards. [Image: Shutterstock.com]
Extending his ardour
The Texan enterprise kingpin well-known for his wild sports activities wagers has prolonged his ardour right into a information web site centered round main league and collegiate franchises from Texas and Louisiana.
plans for a sports activities betting-focused web site
Information of Jim “Mattress Mack” McIngvale’s enterprise into sports activities journalism with the launch of gallerysports.com emerged final week, together with plans for a sports activities betting-focused web site. McIngvale took to Twitter forward of the NFL’s opening weekend to boost consciousness about his new web site:
Gallerysports is billing itself because the “#1 supply for Texas & Louisiana regional sports activities protection. Interval.” The location lists Mattress Mack, 71, because the prime sports activities author, together with the ex-Houston Chronicle trio of Richard Justice, John Lopez, and John McClain.
In line with the Houston Chronicle, McIngvale has revealed that the newly-launched web site precedes his plan to roll out Gallery Gaming. It is going to give attention to sports activities betting info and information, with McIngvale aiming for each domains to transform prospects to go to his Gallery Furnishings retail shops.
McIngvale was extraordinarily energetic on Twitter all through the NFL’s first weekend of the brand new season, providing perception on Cowboys and Texans video games whereas posting hyperlinks to his new sports activities web site. He advised the Chronicle that he and his son consider sports activities is the best strategy to have interaction with prospects, affirming that they each “like content that will drive customers to Gallery Furniture.”
content material speaking about totally different odds, situations and among the loopy issues I’m doing.”
For now, all Mack revealed relating to his plans for a betting web site was that the web site could have “content material speaking about totally different odds, situations and among the loopy issues I’m doing.”
The entrepreneur advised the Chronicle, nevertheless, that the purpose behind his on-line sports activities ventures isn’t to become profitable instantly, however to boost model consciousness and market his furnishings enterprise. “We’re not involved about income proper now, extra involved about eyeballs,” McIngvale defined.
A giant bettor
McIngvale has loads of expertise relating to his plans for a betting web site, given the furnishings tycoon’s historical past of multimillion-dollar wagers on high-profile sporting occasions.
Most not too long ago, he misplaced $2.6m betting on this yr’s Kentucky Derby after a +8000 shot took the win. He additionally misplaced $9.65m on the Tremendous Bowl in February by backing the Cincinnati Bengals.
Often, if McIngvale’s wager wins, he’ll give a refund to any buyer who bought a $3,000 mattress or recliner at his Gallery Furnishings retailer.