LeoVegas Group is ready to debut personalised on-site messaging software within the Swedish and Danish markets, that is coming after the success it recorded in the UK Market. Messages are geared toward educating prospects about a number of secured playing instruments accessible through the websites and advertising and marketing their use.
LeoVegas Group strategises methods to maintain playing protected and secured, messaging has confirmed to be the answer, messaging is seen to extend buyer utilization of safer playing instruments, additionally messaging breeds long-lasting relationships with prospects.
Personalised on-site messaging was launched in 2021 for United Kingdom prospects, educating them about safer playing instruments. Statistics for the reason that launch has proven that the introduction of the messaging instruments led to extra use of safer playing instruments, and limits on deposits have been maintained and in some occasion, lowered. The result of this innovation is that prospects susceptible to selecting unhealthy playing habits have enormously diminished.
Personalised messaging is now stay in Sweden and Denmark on the LeoVegas, GoGo, and Expekt manufacturers. The UK has already been utilizing these providers since 2021. LeoVegas Group is engaged on increasing this to different markets quickly.
“We’re thrilled that our on-site messaging has confirmed profitable within the UK – not solely in driving engagement with our safer playing instruments but additionally by having a constructive impact on buyer behaviour and serving to to drive ahead our quest for extra sustainable buyer relationships,” stated LeoVegas Group CEO Gustaf Hagman.
“By rolling out this characteristic in Sweden and Denmark, we’ll proceed to make playing at LeoVegas Group even safer.”
Deploying synthetic intelligence, the AI generates buyer playing behaviors and gives playing instruments and encouragement, to assist them set their limits through personalised messaging. Particular person playing habits and historical past is generated through information mining; messages are prompted on the sport pages, initially used for adverts and show of latest video games. Content material offered, varies primarily based on prospects’ playing historical past. This drive-by LeoVegas Group is a part of their plan to construct long-lasting buyer relationships with an emphasis on safer playing.