By Simon Wright Jul 6, 2022
The Malta based mostly on line casino recreation studio iSoftBet, who in addition to growing their very own on line casino video games in-house, additionally present a recreation aggregation platform for operators which presently accommodates over 8,000 video games, have been acquired by the US giants IGT for a money consideration €160m.
The acquisition of iSoftBet sees the IGT PlayDigital content material library develop to roughly 225 proprietary video games and likewise supplies the corporate with a proprietary recreation aggregation platform to distribute third-party video games, and main data-driven promotional and user-engagement instruments.
The deal was agreed upon again in April, when IGT’s Chief Govt Officer Vince Sadusky stated of the then proposed acquisition: “The acquisition of iSoftBet will present market-tested proprietary digital content material, superior recreation aggregation capabilities, scalable promotional instruments, analytics and robust artistic expertise to IGT’s PlayDigital operations.”
It appears that evidently mergers and acquisitions are nonetheless very a lot a factor on the planet of iGaming, with this newest acquisition of a smaller competitor following the current takeover of Nolimit Metropolis by Evolution which we reported simply a few weeks in the past, right here on Casinomeister. Evolution after all took over the Swedish NetEnt for an enormous €2bn again in 2020.