Outstanding UK on line casino operator and Rank Group model Grosvenor Casinos goes to redevelop itself by rebranding its identify and brand in an effort to ship a “enjoyable” look.
The corporate revealed its plans to undertake a contemporary impression for gamblers. The adjustments embody a redesigned brand and different updates, with the emblem turning into an summary G inside a circle.
Grosvenor, which not too long ago handled an worker strike over wages, mentioned the brand new branding is “fashionable” and offers off a “enjoyable” vibe. It should have a extra fashionable really feel and be geared towards individuals who need to escape from the standard picture most gamblers have of casinos. The replace will cowl Grosvenor’s 52 land-based casinos and its on-line properties.
Time for an Overhaul
Sarah Sculpher, the advertising director at Grosvenor Casinos, mentioned in a launch that, as the worldwide gaming business adjustments, corporations should adapt, as nicely. Rebranding an organization identify isn’t straightforward, however Grosvenor believes this may give it an edge and provides gamblers a recent perspective.
Sculpher added that it took important analysis and perception from clients to find out how greatest to proceed with the rebranding. After it wrapped up its investigation, the corporate decided that the brand new brand and look will enable it to raised distinguish itself from the competitors.
UK gamblers and shoppers can already get a style of the adjustments. Grosvenor is already working a brand new promoting spot on TV known as “Leisure Time,” which highlights the replace. The identical spot may also quickly start to seem on the corporate’s on-line on line casino, GrosvenorCasinos.com.
Moreover, Grosvenor has launched Beat The Timer, a skill-based, rapid-fire problem the place gamers match symbols and win every day prizes.
The branding updates comply with a number of upgrades the corporate is finishing up at a few of its land-based casinos. It’s spending greater than £3.5 million (US$4.27 million) to remodel its Service provider Metropolis venue.
Rebranding an organization doesn’t come cheaply. Sometimes, the prices can begin at round $50K for a small enterprise and enhance to over $250K, in line with model advisory agency Frontify.
Grosvenor Continues as Poker Host
One of many causes Grosvenor is ready to splurge freely on upgrades and rebranding is its relationship with poker. It routinely hosts poker tournaments, together with the reside 2022 Grosvenor UK Poker Tour (GUKPT) Grand Ultimate.
Simply wrapping up within the sequence is the GUKPT London £1,250 (US$1,530) primary occasion, which concluded this previous weekend. Rising on prime of a subject of 347 entries was Jamie Nixon, who can be a Grosvenor Poker crew member.
In outlasting a subject that included Justin Tsui, Phil Clarke, Kully Sidhu, and others, Nixon took residence £93,970 (US$115,019). Sidhu took second and £64,980 (US$79,535) after working out of luck in back-to-back all-in palms.
The GUKPT started on December 1 and can proceed by December 18.