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FanDuel is making waves after stories emerged it has plans to rebrand TVG right into a 24-hour sports activities betting channel fronted by Kay Adams. [Image: Shutterstock.com]
Rebrand developing
FanDuel guardian firm Flutter Leisure’s buy of TVG in 2009 seems to be a possible long-game masterstroke, after its New York-based sports activities betting arm leaked plans of rebranding it into a brand new 24-hour sports activities betting tv community starring Kay Adams.
provisional date of September 2022
Citing paperwork it’s seen shared with FanDuel workers, Authorized Sports activities Report on Thursday reported that the rebrand of the TVG racing channel to FanDuel TV has a provisional date of September 2022. FanDuel Sportsbook assistant normal supervisor Seth Blevins shared what he considered all of it through Twitter:
If all goes to plan, FanDuel TV might be a 24-hour content material community that includes studio programming and dwell sports activities. The LSR report says that FanDuel “clearly indicated” plans for Kay Adams — Bengals supporter and ex-Good Morning Soccer co-host — to entrance a “SportsCenter-style” present within the 7am to 8am slot.
Extra particulars
The reported rebrand of the TVG horse racing channel to FanDuel TV will see a “slight shift” away from the channel’s staple sport. As an alternative, TVG2 will rebrand to FanDuel Racing. Together with the new-look channel’s NFL section hosted by Adams, morning programming would deal with FanDuel expertise and sports activities betting.
FanDuel TV has already nailed down its debut scheduling
As LSR reports, it appears FanDuel TV has already nailed down its debut scheduling. From 5am to 6am, NBA content material will characteristic on “Extra Methods To Win.” Sportswriter Invoice Simmons and The Ringer are subsequent at 6am to 7am, with sports activities speak persona and former NFL punter Pat McAfee taking the helm from 8am to 9am.
From 9am to 9pm, dwell racing will take middle stage, together with cut-ins and sports activities information from FanDuel expertise.
Not all change
Different important information in regards to the rebranding is that the TVG OTT app would turn into FanDuel+. In response to LSR, nevertheless, one thing of the previous stays with it stating that the “TVG horse betting app and website itself would stay unchanged.”
Dublin, Eire-headquartered Flutter acquired TVG for $50m in 2009. The model is the approaching horse racing broadcaster within the US, reaching 60+ million houses, with its racing wagering platform dwell in over 30 states.
With FanDuel including one other weapon in its quest for sports activities betting market share domination, rivals had higher take care. Due to FanDuel, Flutter’s US revenues spiked to $574m in Q1.