By Simon Wright Sep 30, 2022
The ComeOn Group is the most recent top-tier operator to leverage the 1X2 Community’s distinctive branded content material to drive enhanced ranges of participant engagement.
UK-based 1X2 Community has introduced it’s offering two of ComeOn’s Swedish-language on-line casinos, Snabbare and Hajper, every with a totally personalized slot recreation constructed round their manufacturers.
Tomb of Snabbare and Tomb of Hajper are primarily based on the hit recreation E book of Ba’al by award-winning 1X2 subsidiary Iron Canine Studio. However graphics, logos, fonts, counters, reel symbols and different customizable recreation parts will mirror the 2 casinos’ personal model identification. Each video games have already gone dwell earlier this month.
Like E book of Ba’al, the 2 5×3-reel, 10-payline slots will see gamers acquire ‘books’ to set off bonus video games. They use the wildly well-liked ‘guide of…’ mechanic that ensures they arrive full of sticky increasing symbols and free spins.
The 1X2 Community’s branded content material permits operators to embed their DNA right into a traditional recreation to extend customer-interaction with their model.
Its “Tomb of” and “E book of” branded merchandise are the most recent in a line of customizable content material that features lately launched mine recreation Branded Coin Vault. 1X2’s Branded Megaways™ took the trade by storm, profitable Sport of the Yr on the EGR Awards in 2020.
Ivalina Petrova at 1X2 Community mentioned: “Following on from the runaway success of Branded Megaways™, increasingly operators are exploring the thought of bespoke, branded recreation content material. ‘Tomb of Snabbare’ and ‘Tomb of Hajper’ are two incredible video games for 2 of the largest on line casino manufacturers in Sweden. We hope we get the chance to create extra video games for ComeOn manufacturers and different tier one operators.”
Jason Bradbury at ComeOn Group mentioned: “It’s a captivating thought to take the core parts of a confirmed hit recreation and construct one thing fairly totally different, some distinctive to our identification, excessive of it. We’re delighted how Tomb of Snabbare and Tomb of Hajper look and we all know they’re going to be massively well-liked with our gamers.”
“It was a pleasure working with 1X2 on the branded ‘Tomb of’ video games. Snabbare & Hajper are 2 of our largest manufacturers and it’s branded video games like these that may be very useful by way of acquisition and retention. As at all times we are going to consider the info and look to function out throughout extra manufacturers if possible.”