Bragg Gaming has shelled out round $30m for Spin Video games, which supplies the brand new proprietor entry into different iGaming markets throughout the US. [Image: Shutterstock.com]
Money and inventory
Toronto-based Bragg Gaming Group has accomplished the acquisition of Spin Video games LLC in a money and inventory association for round $30m.
differentiated and broadly distributed iGaming product providing.”
In a information launch Wednesday, Bragg mentioned Nevada-based Spin introduced with it a “differentiated and broadly distributed iGaming product providing.” The Canadian agency additionally shared information of its acquisition by way of Twitter, saying the addition of Spin will increase its US growth:
Spin Video games’ on line casino content material is dwell, licensed, and distributed in New Jersey, Pennsylvania, and Michigan. Pending launches await in Connecticut, and British Columbia, Canada. In a information launch, Bragg mentioned it might “instantly leverage Spin’s U.S. iGaming relationships.”
Spin’s state gaming attain and relationship with established iCasino operators provides Bragg the boldness to say the acquisition will “considerably speed up…” its progress throughout the US iGaming market.
Chief technique officer for Bragg, Yaniv Spielberg, additionally spoke of US progress by way of his agency and Spin combining their strengths, corresponding to market entry, recent, tailor-made content material, and nifty information analytics.
Pace of the essence
The tone and the phrases Bragg used in announcing the Spin deal made it very clear it needs to increase at a brisk tempo. Spielberg mentioned Bragg was in line to “rapidly develop” its US footprint over the “subsequent a number of months.” By way of Spin, Bragg can now acquire entry to playing operators in extra legalized gaming states and provide them its full on-line playing resolution.
Spin Video games boasts over 30 video games developed in-house, together with slots, video poker, motion bingo, and keno. The model additionally brings a number of third-party titles from established land-based slot makers to Bragg’s present portfolio.
Spielberg additionally revealed that Spin Video games’ founder and CEO, Kent Younger, has been appointed Bragg president, Americas.
completely positioned […] to rapidly execute on our U.S. and Canada iGaming growth plan”
Younger’s remit contains overseeing Bragg’s market growth. Younger mentioned the enterprise was “completely positioned […] to rapidly execute on our U.S. and Canada iGaming growth plan.”
Cross-country content material
Utilizing its Spin entry card into different US states, Bragg will now begin to push its new, in-house-developed on-line on line casino content material — and third-party exclusives — to a brand new market, in addition to cross-sell its present European on line casino content material.
In response to the Bragg information launch, it expects to launch its first proprietary video games – Egyptian Magic, Fairy Mud, and Paradise Ticket – on its distant gaming server (RGS). Bragg estimates the launch of those video games in Connecticut, Michigan, and New Jersey will occur Q3 2022, with Pennsylvania poised to comply with swimsuit.