By Simon Wright Nov 1, 2022
Atlas-IAC, one of many main sportsbook and PAM software program developer, has appointed Eddie Morales to the brand new position of Head of Gross sales for Iberia and LatAm, because it bids to consolidate and develop its world footprint throughout extra Spanish and Portuguese-speaking markets.
Morales arrives at Atlas-IAC after profitable stints over the previous 4 years at each Soft2bet and BetGamesTV, the place he proved himself throughout comparable senior gross sales roles, taking the reins for enterprise improvement and LatAm and Iberian gross sales, and serving to to stimulate constant development at each firms lately.
There, he diligently constructed every model’s status in world gaming territories, with a eager eye for technique and new gross sales for each digital and retail channels throughout rising markets. Now Morales brings these expertise to bear on the sector’s rising drive in sports activities betting companies, spearheading the growth of Atlas’ devoted ability set in AI-driven automated buying and selling and CRM instruments into worldwide territories
Morales had additionally beforehand spent a lot of his earlier profession on the B2C aspect of the sector, notably heading up Head of Enterprise Growth for Spain at MarathonBet, earlier than returning to B2B as Head of Spanish Gross sales for Golden Race.
Morales stated: “I’ve at all times primarily based my enterprise relationships on the flexibility so as to add worth, and having met with Sergei and loved his articulate enthusiasm round Atlas-IAC, I needed to discover out extra.”
“Digging down into the platform modular attributes, what I’ve seen is essentially the most sophisticated-yet-intelligible sportsbook I’ve ever encountered in the marketplace.”
“Working with Atlas, I’ve not solely discovered a string of AI-powered merchandise whose breakthrough tech guarantees to ship a real step change within the sports activities betting, but additionally a robust skilled staff which might be client-focused and wanting to tailor their providing to make it work for the operator.”
“And whereas the platform’s layers of automation throughout buying and selling and advertising are already spectacular, its modular easy-to-integrate parts actually set it aside. All of which makes my job in promoting it a lot simpler!”
“The staff at Atlas, allied to their advisory companions at RPM Gaming, have wonderful relationships throughout the trade, cultivated after years of threat administration and sports activities betting consultancy within the playing house. They’re trusted, tremendous proficient and revered. I can’t align with a stronger story than that. I can wait to get going.”
Sergei Efimenko, CEO of Atlas-IAC, added: “We’re delighted Eddie has joined the Atlas staff. His intensive expertise and contacts in gross sales and enterprise improvement are second to none. We really feel certain he’ll be a real asset to each Atlas and all our purchasers, as we bid to deepen our present affect throughout Hispanic markets.”
“Atlas-IAC operates various, cutting-edge automated buying and selling instruments and a totally automated CRM resolution, which permits the whole administration of buyer advertising and communication actions in a single place. Prospects may be grouped into profiled segments primarily based on web site exercise, betting behaviour, deposit regularity and a number of extra private traits.”
“Atlas-IAC’s next-generation sportsbook also can now be built-in as an iframe on a no-risk construction, operating off distinctive pricing fashions – permitting customers to get pleasure from subtle and reactive in-play odds as much as the final second of a sport, with aggressive pricing on all sports activities. This service arrives in good time for this autumn’s relentless sporting schedule, together with the upcoming soccer World Cup.”
“Atlas-IAC’s trendy expertise assists in overcoming native regulatory challenges with a light-weight bodily deployment backed up by centralised management techniques. The corporate has at all times positioned a robust premium on social duty and its resolution gives full workflow administration throughout AML and buyer interactions in addition to versatile instruments for self-exclusion, time-outs and self-imposed limits.”
Morales added: “Ought to any Spanish or Portuguese-speaking operator or on line casino be trying to mitigate the potential threat of integrating a brand new sportsbook forward of the FIFA World Cup and past, please attain out to me straight.”
“Our sportsbook resolution can now uniquely underwrite all of the buying and selling draw back for operating its companies as a press release of intent and the flexibility of its underlying platform to ship in any world market.”
“The thought behind it’s largely geared toward on line casino or different single-product operators, particularly ones that aren’t used to a sportsbook resolution itself.”
“In different phrases, those that wouldn’t need to have a buying and selling staff; they could ostensibly hesitate on the typical dangers concerned in operating a sportsbook. Sportsbooks was seen by some as a high-risk providing, or a unstable space wherein to function.”
“However our easy idea is, if you’re a on line casino operator, we’ll combine as an iframe into your platform – and we’ll underwrite all the chance. You actually don’t need to burn any gas managing it, nor worrying about it.”
“We’ll deal with every little thing. And if there may be any draw back, as I say, we’ll underwrite that.”