By Simon Wright Aug 22, 2022
ATLAS-IAC, a number one sportsbook and PAM software program developer, will make its debut at G2E Asia, the continent’s premier sports activities betting and iGaming summit, this week on the unique Marina Bay Sands Singapore (24-26 August).
The corporate will take this well timed alternative to showcase its numerous, cutting-edge automated buying and selling instruments and absolutely automated CRM answer, which permits the whole administration of buyer advertising and marketing and communication actions in a single place. Prospects can now be grouped into profiled segments – primarily based on website exercise, betting behaviour, deposit regularity and a number of further private traits.
ATLAS-IAC’s next-generation sportsbook may now be built-in as an iFrame on a no-risk construction, operating off distinctive pricing fashions – permitting customers to get pleasure from subtle and reactive in-play odds as much as the final second of a sport, with aggressive pricing on all sports activities. This service arrives in good time for this autumn’s relentless sporting schedule, together with the forthcoming soccer World Cup.
ATLAS-IAC’s fashionable know-how helps to beat native regulatory challenges with a lightweight bodily deployment backed up by centralised management techniques. The corporate has all the time positioned a powerful premium on social duty and its answer affords full workflow administration throughout AML and buyer interactions in addition to versatile instruments for self-exclusion, time-outs and self-imposed limits.
Amongst ATLAS’s assorted tailor-made options for Asian operators are localised sports activities betting merchandise, coupled with information feed options and a full suite of on line casino and skill-based video games.
Richard Thorp, Strategic Advisor to ATLAS-IAC and RPM Gaming Director, mentioned: “G2E Asia 2022 brings collectively over 95% of all Asian operators and all main {industry} gamers to achieve a deeper perception into the most recent market tendencies and provide a big selection of networking alternatives. It’s the must-make market for Asia’s flourishing sports activities betting and igaming sector, and I’m delighted to be again.”
“Because of our progressive partnership with ATLAS-IAC, we now present unrivalled customised platform options, industry-leading automation and world-class assist. To be taught extra about ATLAS-IAC’s automation know-how and the advantages of our platform, simply drop us a line, or pop by Stand B812 the place my crew and I stay up for greeting you.”
“And will any Asian operator or on line casino be seeking to mitigate the potential threat of integrating a brand new sportsbook, our sportsbook answer will now uniquely underwrite all of the buying and selling draw back for operating its providers as an announcement of intent and the power of its underlying platform to ship in any Asian market.”
“The thought behind it’s primarily geared toward on line casino operators or different single product operators, particularly ones that aren’t used to a sportsbook answer itself. For instance, those that wouldn’t wish to have a buying and selling crew; they could ostensibly baulk on the typical dangers concerned in operating a sportsbook.”
“Many individuals – primarily based on earlier roles I’ve had – typically checked out sportsbooks as being a high-risk providing or risky space to function in. However our concept is, if you’re a on line casino operator, we’ll combine as an iframe into your platform – and we’ll underwrite all the chance. You actually don’t must burn any gas managing it, nor worrying about it. We’ll maintain the whole lot. And if there’s any draw back, as I say, we’ll underwrite that.”
Sergei Efimenko, CEO of ATLAS-IAC, added: “G2E Asia is a must-attend occasion, and there’s an actual momentum behind this 12 months’s renewal in Singapore, particularly after all of the challenges of the pandemic.”
“It’s implausible to be again collectively en masse. I’m totally impressed with the standard, amount and variety of the delegates on website, so I can’t wait to meet up with previous and new mates alike.”
“As for our main sportsbook platform, we’re supremely assured within the automation, and we all know methods to handle numerous buyer bases, premised on their historical past and the patterns of behaviour.”
“So, no matter earlier considerations might’ve been round working a sportsbook (e.g. betting simply earlier than an occasion begins, betting at a time the place there probably is an unreliable feed) we’ve got the instruments to identify that and proper for it.”
“In consequence, for us, underwriting wasn’t an enormous problem, and we’re prepared to do this on a aggressive revenue-share mannequin for brand spanking new companions.”